Story telling is one of the most captivating techniques to convey messages. If done right, it can turn audiences to ardent followers.
People buy on emotion. And stories that convey emotions is a great way to connect with your audience.
However, without a framework, creating stories can be difficult and time-consuming.
In this blog, I will walk you through my 4- step formula to create stories that get people hooked without the overwhelm.
- Struggle
Remember, people buy on emotion. And its conflict that creates emotion in your stories. So, start with a problem, struggles or pain points that your ideal client can resonate with.
- Solution
Business is problem solving so you want to make sure that your content tells how you create solutions for your audience.
- Soul
Simon Sinek reiterates that people don’t buy what you do, they buy why you do it”.
This is where you genuinely share your biggest “why”. “Why” is your purpose, your belief and the thing that makes you get out of bed and why your clients should care.
- Sell
Lastly, is to sell. Get your audience into the habit of taking actions. Either by taking a purchasing action or by selling what you need them to believe in order to make them a buyer.
Leverage stories on your social media. Genuinely connect with them by showing a sneak peek of your everyday life.
Here’s a reminder, though. You can create endless valuable content, but you also need to ensure it gets maximum exposure. At Remedia Wave, we offer content repurposing service where we turn your one piece of content into new marketing materials so you can maximize your content and reach a wider target audience. Interested? Send us an email or visit our website here.
