Growing an engaged audience in Instagram is easier than done. It requires high-quality content, eye-catching image, and attention-grabbing caption.
And though you can create beautiful images, writing great captions prompts your audience to engage, like and slide through your dm’s.
If you are struggling to write captions for your Instagram Post, here are the 5 steps to follow to write the perfect Instagram captions.
Step 1: Hook
Instagram cuts your caption after 125 characters, so you want to make sure you grab your audience’s attention and tap on that more ‘button’.
There are two types of hooks
- Interesting Question
People are curious in nature. When we see or hear a question, we want to know the answer. So, when you include an interesting question in your caption, this signals your audience to keep reading to get the answer.
- Bold or polarizing statement
Whether your audience agrees or disagrees, polarizing statement is a great way to catch attention. You audience want to see how you support your statement which prompts them to read more.
Step 2: Build rapport with where they’re at
Use words such as ‘feel’, ‘felt’ or ‘found’ that helps you connect with emotion and pain points. Then emphasize and build rapport with where your audience are at.
Step 3: Point out the problem with their current approach
Give your audience a perspective shift.
This is another key to setting yourself apart from everyone else. You’re not telling them what to do, but you’re changing the way they think about their current approach.
Step 4: Introduce them to your better solution
Establish why yours is better then take your audience to a particular event in the future where they are using or applying what you are sharing with them. This method in writing is what they call- Future Pacing.
Step 5: Call to Action
Get in the habit of asking your audiences to take action-to either comment, answer a question, or save the post for later.
Conclusion:
Those were the 5 steps in writing a perfect Instagram caption. At this point, you know what the formula is, and you might be thinking of applying it.
It will take some thinking at first but the more you use the formula, the easier it becomes.
