How to Write Better Instagram Caption
Robin
Are you tired of letting Instagram posts die and noticed and unseen day in and day out today?
We’ll talk about how to write better Instagram posts and captions to turn your followers into clients and to bring more paying clients into your DMs.
The thing is you have a great idea for a post in your mind, but how do you get across to people?
You want to have an impact with your coaching business, but, and, and social media is a great way, but we have to learn how to get people to stop ignoring us. And the reality is copywriting is at the heart of our business. We need to learn to use the power of words, to get people, to stop scrolling and engage with the content that we’re posting.
And here’s the secret captions are assembled, they’re not written. And Laura is showing us simple formula to turn your followers into clients with Instagram, captions that grab your attention, that boost engagement, and that brings paying clients into your DMs. And Laura, before I give you a second to introduce yourself, I want to make sure for everyone who’s watching us right now that we’re not wasting your time.
So this live is for you if you’re ready to think about the words that you’re going to choose, when you write a post, if you’re ready to recognize that the headline is the most important part of your posts, and if you’re ready to try new things and do things differently, even though they may feel a little bit icky at first, because you’re doing it for the first time.
On the other hand, you will probably waste your time if you have enough, likes enough comments and enough clients. If you are this person, please, I want to know what you’re doing. If you think choosing your words, doesn’t matter at all, Then you will probably not get the most of our conversation.
And if you’re sitting there for us to finally reveal the hidden secret tweet, Instagram glory, we will probably also disappoint you with all that out of the way. Laura first, thank you so much for being here. And second. How have you developed some of the solutions that you are going to share with us and what mistakes have you made?
Laura
Thank you so much for having me. It is really an honor and a pleasure being here. I love getting to share this with your audience. So thank you so much for that. As you know, I began my career as a copywriter. And I worked for copywriting agencies before building my own copywriting agency.
Now I have, a done for you cause so content service. So this has really been something that’s been a skill that I’ve mastered over years and years and years of writing for. Many different coaches at many different levels, we’re talking seven and eight figure coaches or brand new, just starting their business coaches.
Also working with consultants high-level experts in their field, and really to some extent, Just knowing what’s paying attention to what’s working and what’s not working. What’s leading to DM’s and what’s not leading to the DM’s. And so, you know, I always write with this goal of bringing people into my DM so that I can sell.
That’s what we’re, that’s, that’s the kind of writing I want to do. So I’ve never been focused on growth for the sake of growth. I want to bring in the right people who are going to convert. Who are going to engage, who are going to like, who are going to comment, who are going to participate and who are going to come into the DM’s.
So it’s really been an evolution of practice and skill and training and, and a little bit of, finding what works, what doesn’t work. Systematically testing is probably a better way to say. Just experimenting.
Robin
What I really love is that you’re not, “oh, I’ve written, copywriting book. And now I’m creating YouTube videos or Instagram posts about how to do copywriting,” but you are actually somebody who has been in the trenches who has tried things. And you have so, so much experience about this.
And before we go a little bit deeper into the content. You mentioned the idea of getting, getting followers just for the sake of getting followers and for everyone who’s watching right now, are you team I-need-a-huge-following-before-I-can start-coaching or have you already realized I-need-just-a-couple-but-the-right-engaged-ones.
So let me, let me know. Big huge following that is always silent or small, but super engaged and all that small, but super engaged.
Laura
I mean, I’ve spoiled it already in a way,
Robin
Sometimes I’m curious. I want to know for me as a coach, I often think about the thing before the thing. So my question for you is before I can write
great captions, What do I need to do? How can I prepare myself?
Laura
That is such a good question. And I’m glad that you were thinking that way. That’s actually one of the things that a lot of people are missing from their content and missing from their copy. That’s keeping them from getting more conversions.
You do get to do a little bit of market research. Now that word kind of scares people because they think. Like bringing people into a room and asking them a lot of questions. And it’s not that at all. Here’s my rule for market research. I think you need to know three things about your ideal client. You need to know what they know.
You need to know what they think, and you need to know what they feel. No, what they know, know what they think and know what they feel once you know those things. You have a really good handle on your clients, but you need to know if they have any knowledge or knowledge gaps that you need to close for them.
So for example, If you’re a health coach and you’re talking about macronutrients and your ideal client has never heard the word macronutrients, your message is going to fall flat. So you need to know what they know. You need to know what they think. So if they think. Oh, I have to work out at least an hour, a day to be fat or, oh, I can’t ever have pizza and be fit.
You need to know what they think. Right. And you need to know what they feel. Specifically, you need to know the pain points that they’re feeling, the pain that they’re feeling around their problems, their frustrations, their insecurities, their fears, or self doubts, all of those pain points. Um, so those would be the, the things that you get to do to prepare in advance is know what they know, know what they think and know what they feel.
Robin
Super common mistakes that I see from the coaches perspective is often that coaches are very enthusiastic about the idea of I have to change their mindset, their relationship with food, and no doubt. It’s super important. A lot of clients are not there yet. They’re asking about what should I eat? What is the best diet?
And then cultures are talk about how your, how the stories in your mind shape your reality. And they’re thinking, should I eat this bread or this bread?
Laura
I totally can relate to that.
Robin
Can you give us a couple of simple, maybe day-to-day exercises or tools or strategies of how can we develop this know, think and feel.
Laura
Yeah. Yeah, absolutely. I mean, one of the things that I think you do really well, Robin is you stay in conversation with your audience. You are, you pull them, you ask them questions, even just now a few minutes ago, you asked them, do you think you need a big following or a small, highly engaged following.
So you’re constantly talking to them and finding out where they’re at, so that you can meet them where they’re at now. I’ve been doing this awhile and you kind of know what you’re doing. So for somebody who’s maybe just first starting now. I recommend either, you know, doing what you’re doing, but also you can have market research calls on a, you know, like a video market research calls.
Most people would be really happy to help you out. You can go look inside of Facebook groups or Reddit groups or Cora groups and kind of go to where they’re already at and where they’re already asking questions and see what they know, what they think, what they feel. And then a surprising one that not a lot of people use, but it’s incredibly insightful is Amazon book reviews.
So if you go, like people just pour their heart out, it was on book reviews. So, you know, let’s say, I don’t know, what’s a, what’s a really common diet book or book in the fitness industry that people read.
Robin
There’s so many.
Laura
I can’t even think what’s the most popular. Right. Okay. So like, if you, if you go to the latest KETO book and you scroll down to the reviews, I promise you there’s going to be some people in there that are like, I liked this about it, but I didn’t like this.
And I was confused about this and this bothered me. So you’re going to get a lot of really juicy stuff there. The key in doing all of this is documenting all that. So whether you’re pulling people or going into Facebook groups or going into Amazon book reviews, Is, I want you to have a document. And for me, what this really looks like is having a page with all of my clients’ pain points on one side and all of the things, my client desires or ones on the other side of that document.
So then what, I’m going to write a post or write a piece of content. I can pull that up and. You know, it’s not just me making up something about what you’re thinking or believing or feeling. It’s like, oh, a pinpoint. My ideal client has, is knowing what bread to eat. So they feel confused about which bread to eat.
So I’m going to write about that because it’s in my document and I’m constantly adding to that document. As you do begin working with. The questions that they ask, you can go into that document, the pain points they feel on sales calls or in sessions with you. All of that will really start to beef up those documents.
And you’ll never run out of content ideas. Yeah.
Robin
One of the, one of the most helpful exercises that I learned from John Baranja, the founder of precision nutrition is always ask yourself, what are you talking about the most with your client? To keep track. What are the questions that always come up?
What are the topics that always come up? Because what is always coming up is something that they struggle with that is constantly on their mind. And when you talk about this in your social media, then, oh yeah. This person suddenly understands me. Finally, somebody who talks my language. I’m curious from your experience working with coaches, why do you think we are so many other people struggled with writing good captions?
Laura
I think because we’re in our heads so much about our work and we’re thinking about it all the time and we’re doing all the time. And we’ve come so far that it’s easy to kind of lose that beginner mindset or that beginner thinking, like, if we’re speaking to somebody who’s not, as far along as us, it’s easy for us to rush in and be like, oh, I’m so excited about fitness and nutrients and nutrition and all of these things.
Let me show you this. And the person is sitting there, like barely dipping their toe in the water at this. And they’re just not there yet. They’re just not ready for it. And so I think. In our head about it. And we have all the different things that we think about and that we talk about and it’s all sort of jumbled up and we’re excited about it all.
Then it just kind of comes out as like disorganized or, um, we, we, I think if you start feeling scattered in our message, we don’t feel like it’s clear. We don’t feel like it’s organized and then. Audience. Certainly doesn’t so that’s the other thing, you know, not to overstate the power of this painless is that’s one thing is it’s like getting it down and getting it organized can help us keep it really, really clear in our mind what we’re talking about consistently.
Robin
Highlight this so much, just getting into the rhythm of producing content and especially the longer YouTube videos. The biggest challenge is not coming up with an idea, but to actually get my thoughts straight of what I want to say and how I want to say it. So writing really helped me to clarify a lot of the ideas that I have about coaching.
So I absolutely love it. Do you have some easy, quick fixes? So for those who are watching right now that they can implement today to maybe get started to untangle these phones.
Laura
Well to untangle all of the thoughts, I would 100% just write those down, write those lists down, write those pain points, making sure that you’re always speaking to those problems and those pain points.
I tell my clients this, even when they’re just coming up with ideas, oh, this post and this post and this post and this post, and they’re all just kind of living in swimming in their head. It’s like, you’ve just got to give that idea a place to live.
You’ve just got to give that pain point a place to live. You don’t have to write the full post right now, but just go ahead and get it in a document. Get it down. But it, no, you’ll come back to it. Personally, I have a kind of a project management board that I use in notion. That’s just ideas. And it’s just, I just idea, idea, idea, idea, idea.
And I have a parking spot for it. So that, so that, that kind of allows myself the mental space to focus on the piece of content I’m creating right now versus like all the ideas that are in my head.
Robin
I do something, something similar. I have Google notes. For example, just today I posted a very simple checklist of this and that, and this idea has been marinating in my head for weeks and I just couldn’t really visualize and think about how I can. But I constantly added ideas of, I could do this and do this, and suddenly this morning, something magically happened and the idea came, came to me.
So I really love the idea. Capturing these ideas the other day, you were on a podcast with Nicole Kramer. What I really, that I really enjoyed. And you talked about the importance of creating emotions in our posts. Yes. And maybe I’m just sharing now a limiting belief, but I am as a physicist and mathematician.
How can I develop the ability to create emotions or at least double-check. If I have that, I haven’t been too analytical in my post.
Laura
Yeah, that’s a really good question. And I think the first step is just the awareness, right? Is that people buy on emotion, right? They back up their purchasing decisions with logic, but they make the decision on emotion.
And so we know that emotion is what’s driving us, making and making decisions in our lives of any, of any type. Really. We do things in our life to either. You know, move away from pain or move toward pleasure, right? That’s kind of how we make our day-to-day decisions in our lives, including our buying decisions.
And the reality of that is that actually most people are significantly more motivated by removing pain than they are by moving toward. So if you’re kind of just, if you’re more analytical and you’re just starting to master really speaking to that emotion and that content, you’d probably do yourself some good to focus more on mastering speaking to those pain points and speaking to those problems.
And then that goes back to remember, I said, know what your client knows, know what they think and know what they feel. It goes back to knowing what they feel. They’re going to be feeling frustrated. They’re going to be feeling self-doubt. More than likely you feel those same feelings, right? You are almost always your best client.
And so one of the first writing activities that, and I do have, I do have a framework to share today. A formula that’ll make it easy for you. Even before that one of the first writing activities I always tell my students to do is what I call a self-coaching post, where you’re literally taking a pen and a, or, or a piece of paper and you’re writing to yourself and how your feeling.
So if you’re feeling, you know, frustrated by something, or you’re feeling a lot of self doubt or you’re feeling, um, a lot of insecurity around those actions, or maybe. Even thinking about how you were feeling, right. If you’ve been through the same experiences of those clients and right to you, sometimes that’s a really good first step to just connect with those emotions.
And like I said, if you’re just kind of getting started, bringing more emotion to content, lean toward connecting with those pain points, because that’s going to be more motivating to people and.
Robin
What my experience working with coaches, as many of us have gone into the health and fitness industry, because we had struggled and we didn’t find solutions for ourselves.
And this is something that I work with. Very often as well. Who are you? 2, 3, 4, 5 years ago. And how did you feel and what was to, to create a coaching package in the end? What was the solution that actually made the difference for you? And then you have, oh, there was this and suddenly. That was the Sprite line.And finally my bright future came into play. So I really, really loved the idea.
Laura
And we’re talking about, you know, getting more likes and, and really buyers on Instagram. And that’s also, what’s gonna make you stand out, right? Because you experience a lot of things that were frustrating for you or were painful for you or didn’t work for you.
All of those things are what your ideal client has probably tried, or they’re looking at trying, or they’re thinking about trying and all of your competitors are probably teaching or offering a lot of that same stuff that didn’t work for you. And so if you’re really clear about. How you do it differently and how your solution is special and how it’s not like the, all of the pain that they’ve gone through before, right.
That they’re not going to have to, you know, give up all carbs or whatever that you tried and didn’t work. then that’s going to make you stand out and especially on a place like Instagram, I feel like I know standing out it’s like half the battle getting their attention is half the battle. You’ve got to get their attention first before they’re going to see your message.
So if you’re coming at it with something that’s unique or different about your approach from the get-go and really throwing stones at. What didn’t work for you, that’s going to automatically be speaking to that emotion and that frustration of trying the things that didn’t work
Robin
And what I had to realize both as a coach and now working with coaches is these even busy moms.
Are such a spectrum from super fit have always been in the fitness industry and now their body feels very different from, oh, maybe I try for the first time. Eating better because I noticed my children are copying me. So there’s, even if you focus on this very tiny niche of busy moms, you still have such a broad spectrum and your personal experience will resonate with a lot of people.
In this niche already. So I really love that.
Laura
Totally. And there’s a big difference between the busy mom. Who’s been a chronic diet or for years and never seen results. And the busy mom, who’s never been aware of her food. I mean all different kinds. So yeah, that goes back to really knowing your person and not being afraid to niche down and speaking really clearly and directly to your person.
And as much as that feels like we’re limiting, who will work with us or who will follow us or who will like our posts, it’s actually going to really increase our results because they’re going to feel like we’re speaking directly to them.
Robin
From there we have now prepared a lot of, a lot of stuff. We are mentally clear. We have our brain dump where we can collect all our solutions. Now, the question is. What should be the first sentence and the sentence after that, in the sentence after that. So we finally get all the clients.
Laura
Yeah, well, I’m so glad you asked.
I actually have a five-step process for writing. I’m going to call it a perfect Instagram caption. I want to share with you. So here’s my five steps for that. The first step, of course, you have to start with the hook. I think you and I talked last time. The first line of every copy is always the most important because we have to grab their attention.
On Instagram, this is even more true because they’re only going to see the first one, a hundred and twenty five characters. And then they’re going to have to click read more, to read more. So we really have to grab their attention in the first 125 characters. If they’re going to read any more of what we write.
So it’s really important. So I’m going to give you two types of hooks that you can use that are tried and true and will work. The first one and they work for the same reason. Actually the first one is to ask a question and the second one is to create a bold or polarizing statement. Right. And the reason why both of these work is they, what they call create an open loop in our mind.
Right? So if we see a question, our brain, our brains are natural problem solvers. That’s what they want to do. They want to answer questions. They want answers to questions. They want to solve problems. So if you ask a question or if our brain sees a question, It’s natural that it’s going to want the answer to that question, right?
That’s why even we’ll be sitting around the table. You tell me if you ever have this experience, you’re sitting around the. And somebody mentioned something obscure, like, you know, uh, when the, when did this happen or, or whatever, and you find yourself Googling it because your brain just has to know the answer, even though it doesn’t really matter in a way it’s, that’s not creating that open loop.
The same thing happens if we use a polarizing statement. So if I were to say, you know, Um, stop counting your calories. Right. And, and I know my ideal client probably has spent their whole life counting calories and dieting. They’re going to be. Oh, I’ve never heard that before. That sounds completely different than anything I’ve got to.
That’s creating an open loop in my brain that I’ve got to find out the answer to why Robin would say that. Right. So that’s the best way to write a hook is to kind of think about creating that, that open loop, that our brains, just going to naturally want this, the answer to, to close.
Robin
And it’s so funny. I always watch on YouTube what I click on and why that’s just my energy. And the other day, I actually clicked on a video that made it exactly that the title was stop asking to subscribe.
All the time, this subscribed, please stop subscribing asking them to subscribe. It was painful. I knew what they were doing something in my, in my living room. Okay.
Laura
And that is such a powerful open loop that even after you say that I’m like, oh, I need to go find that video. I want to know now I want to know why they say don’t subscribe.
Robin
So that’s a really good example of creating an open loop.
Laura
Yeah. Yeah. So once we’ve hooked them in with that, the second one is to build rapport with where they’re at. So what I mean by this is empathize with the, what, what we’re talking, what we’re going to call their point a, their point a is where they’re at. Right. We’re going to take them to point B. We’ll get to that later.
But point a is where we’re at and we’re going to empathize with that. We’re going to build rapport with that in this section. And by the way, There are five steps here, but Instagram captions tend to perform better when they’re shorter. So think about each of these being one sentence or two max. And so use words in this one where you’re building rapport with, with where they’re at their point a use words like feel, felt or found.
Right? So when I was. You know, overweight. I felt like I was ashamed to go to my daughter’s soccer games. Right. Or, you know, I, our, I feel, or you may feel like everybody is judging you, or I found it really hard to go shopping for new clothes. Right. So you want to use words like feel, felt, or found that’s going to help you connect with that emotion, that pain point and empathize and build rapport with where they’re at.
Now that point a place.
Yep. From there, we’re going to go to, uh, we’re going to point out the problem with their current thinking of that approach, right? So they think, oh, I have to intermittent fast or I have whatever they think they have to do. And your. Uh, that’s that doesn’t work for these reasons. This is where you go the problem with asking people to subscribe.
I don’t know what he said there. The problem with asking people to subscribe is, you know, is, sounds really cheesy and it makes them feel like you just are in it to grow your channel. And I don’t know what he said, but you’re saying these are, this is why it doesn’t work to do it. That. This is why your thinking about the problem is wrong.
You want to give them a perspective shift. This is another key to setting yourself apart from everyone else is you’re saying, I’m not just telling you what to do. I’m not just telling you to drink more water. I’m not just telling you to, you know, track your nutrients. I’m changing the way you think about your health and the way you think about nutrition.
I’m telling you actually. What you think about the problem is not the actual, the actual thing to think about the problem after that. So step one was to hook them. Step two was to build rapport. Step three was point out the problem with the current approach. Step four is to introduce them to your better solution, your point.
This is where you see. The better way is to, you know, eat plant-based. I dunno if you’re a plant-based nutrition coach, the better ways to just eat plant-based right. Or the better way is to do it this way. And this is where you really start using a copy hack that has copywriters can call. Tend to call future pacing where we say, because when you ate, when you eat, plant-based, you’re going to feel full and you’re going to be able to eat as much food and volume as you want.
And you’re going to, you know, all of the things that’s going to help them, all of the things that they’re going to feel. Again, we’re using that, feeling, that emotion when they do it your way. So you’re taking them from the point a up, this is where you’re at. This is where you’re feeling now.
Here’s why it’s not working to solve that point B here’s the better way that’s going to make you feel this other better way. And then finally, we’re going to wrap it all up. Oh, go ahead.
Robin
It’s very similar to what we do in discovery calls. We try to build the contrast between, so how does your current situation make you feel? Where would you like to be and how does it make you feel? And then you’re building this. Oh, I feel so terrible. That oh, that would be so amazing. I could do all of this and it’s essentially the same thing, but in written.
Laura
Yeah. Yeah. Yeah, exactly. And so, and because this formula is only five steps, you can pack a lot of emotion into really five, five to seven sentences, which is a great length for an Instagram caption. The last step is really simple. It’s your call to action, but I wanted to be really clear and really direct.
Now I get on social media. You’re probably not going to be calling them to DM you, to find out about your program every single time, but I still want you to get in the habit of calling them to action. To comment, to answer a question. To save the post for later so that they have the valuable information start getting those micro yeses that, that they’re, and, and asking for that engagement, because it really does help.
Robin
And for me, really, the key is if they start to comment, they make themselves visible and then you have an opportunity to either con continue the conversation in the. In the comments, or very often you can say, oh, I can’t really answer this here. It’s too. That space is too limited. I would like to share with you, and then you can move into the DMS where you could then continue the conversation and build the connection.
And that I think is so, so important.
Laura
Yeah. Yeah. So there’s your five steps writing the perfect Instagram caption.
Robin
I noticed something. So when you’re talking about this formula, I immediately have thoughts in my head about, oh, this previous posts that can, could do some improvement, or this is something that could add a line or whatever.
Do you have some, some tips of how we can use old posts that didn’t perform so well and reuse them? No.
Laura
You know, I’m actually a big advocate of repurposing our content. One, as you pointed out, it gives us a chance to come back at it and improve them and reuse them that way. But also.
Just so that we don’t feel like we’re having to create so much new content all the time or write so much all the time. And yeah, I go back and I repurpose posts that I think could have been done better. And so I’ll write them a little bit different. I also. Love to repurpose the ones that I know did really well.
And I love to take even a piece of content like this and create little clips and snippets and things like that, because it just makes it so much easier on us when to create quality content, which you and I both know is, is really the goal here to produce quality stuff. When we don’t feel the pressure of having to come up with something new every single day.
So I’m a big fan of. Take. And if you posted something yesterday that you’re going, oh man, it could have been better repost it in six months or three months. With this, you know, with a new caption or even if you recently did a video or recently did a post that you want to repurpose, I would regularly get in the habit of repurposing and recycling and taking a piece of content.
Like a video or maybe a longer post or breaking and breaking it up, you can also take, uh, you know, a post like this and make it, you know, instead of, uh, a longer caption, you can make it a carousel, right? So there’s different ways where or real. So instead of trying to like get on this hamster wheel of constantly creating new, new, new, new noodle, just get in the practice of repurposing and reusing and recycling your content.
Robin
And one thing that I, I start to notice more and more. I have. The client work. I have the YouTube video and then I noticed, okay, I have posts stories, Instagram reels, carousels, Instagram lives, YouTube videos, shorts. And I feel like I’m constantly just even repurposing can take so much time. And then there’s this.
Oh, the writing. I want to speak all the time. Can you tell us a little bit more about Remedia wave?
Laura
Yeah. Yeah. Well, I had the exact same problem that you’re talking about, and that is really why I created Remedia wave, which essentially is a content repurposing service. So what we do is we take a piece of content like this and we chop it up for you into clips and snips and images.
So, you know, Podcast episode like this we’ll take and we’ll trim into little, you know, like minute long video clips that you can put on your Instagram feed and we’ll make you five of those in square and five of those in vertical and we’ll make images and. Taking one piece of content like this and turning it into dozens of assets and dozens of posts.
And we give you like a transcription and some things that actually make your writing a lot easier too, because you know, when you’re sometimes the hardest part of writing is writing from scratch, right. It’s just the empty blank cursor. So when you’ve got all these little tiny video clips, That do really well on social media.
And you’ve got all of these images. Plus you have the transcript of all of the words. It’s really easy to take one piece of content like this and turn it into, you know, sometimes weeks or even months worth of posts, depending on how much you can get out of it. So that’s what we do is we create all of those assets for you so that you don’t have to.
Robin
Just from personal experience. I can’t tell everyone who’s watching how much time, something simple, like we created in square and we created an vertical because if you try to create it yourself every time it’s a new video document. Every time you have to. Converted again. And then you have to make sure is it actually in the right dimensions and does it look nice in my, in my Instagram feed and I have to upload it with two, two, uh, two shorts here and there.
And. It can take so much time. And for everyone who’s watching, I highly highly recommend that you check, Laura’s Remedia Wave out. I will leave the link in the description. And Laura, I have one more question for you. If maybe a content service is not the right move yet, because we don’t have long form articles or videos.
Can you help everyone out with the simple idea of grabbing the attention of people?
Laura
Oh yes. Yes, absolutely. I do have 283 headline templates that you can have for free. And you can just, and I think Robin has the link for that, that you can share with them. Uh, but you can use that to start with that, grabbing that question, grabbing their attention, using that hook.
That’s going to get them to redirect. The other thing that is, I’m just about to come out with that. I’ll give you guys a little advanced, advanced thing is I do have that. I mentioned earlier that I plan my content in notion. I’m actually giving people, my content planning template in notion that I use for planning all of my classes.
I can send you over the link to get that too, or you can send me a message and I’m happy to send that to you. So, a couple of freebies, if you’re just getting started and want to plan your content and grab attention, we can help you get started with that.
Robin
And to everyone who’s watching one of the headlines from the 283 inspired the headline of this video. So it works obviously if you’re watching until now, Nora, thank you so much for being with us and for everyone who’s watching all the links are in the description and I wish everyone a great day and have fun creating content, play around with the formula. Get your own style and be patient with yourself.
Writing is difficult for a lot of us.
Laura
Thank you so much for having me.
